Sustainable Development
Tigre and the sustainability of the human habitat
The human
habitat is where people live, where the natural and the built elements must be
integrated to maintain life and the development of society. It is the home and
the neighborhood, the district, the towns, the fields and the industries. This
is the Vision that Tigre uses to guide its projects, actins and business. The
objective is to increase the integration between the individual, society and the
environment, generating solutions for sustainable development. The Tigre brand
personifies these attributes, which is why it is acknowledged by the market to
be one of the 12 most worthwhile brands in Brazil and, according to the
international consultancy Interbrand, the only one in the building sector in
this select group.
The human habitat is the very business of Tigre, because the quality of the
surroundings of the house is as important as the quality of the house.
Basic Sanitation
For the company, Basic Sanitation is related to health, the environment and quality of life. According to the Report of Human Development of 2004, of the Program of the United Nations for Development (PNUD), the Brazilian lives less owing to the lack of basic sanitation.
The greatest problem refers to the sewerage systems. Only four of each 10 Brazilians have access to the sanitation system. According to research by the Federal University of Rio de Janeiro, 68% of the cases of patients in public hospitals arise from diseases caused by contaminated water.
In 1998, through the NGO Water and Town, Tigre developed a series of actions
revealing its commitment to the issue of basic sanitation for Brazil. At the
time, all the candidates for mayor of the 5,600 Brazilian municipalities
received a copy of a pamphlet about the importance of sanitation and the
priority of the subject in any government plan.
The Trata Brasil institute, founded in partnership by Tigre and other important companies in the country, is an OSCIP – Organization of the Civil Association of Public Interest – which aims to coordinate a wide national mobilization, so that the Country can attain the universalization of the access to the collection and treatment of sewerage.
The Sewerage is Life Project is also in tune with this line of thinking. Unfortunately, only 47% of the Brazilian population has access to the sewerage collection network, whereas approximately 100 million people are not so lucky.